Project Overview
As part of Nike's global launch of their Mercurial brand ahead of the World Cup, we worked with a network of agencies to produce a star-studded experience at The Printworks in London. Almost 2 weeks of build resulted in the creation of a fully kitted out shop, a performance arena, dedicated areas for the national teams sponsored by Nike and a full runway for McLaren P1s to drop off the players.
Iconic Players
This was the culmination of the Mercurial Global Summit, taking place over 2 days at London’s iconic Printworks. Holding over 5000 people, the invites were sent to pro-footballers, including the likes of Neymar, Sanchez, Hazard and Ronaldo, influencers and celebrities such as Virgil Abloh, the global Nike team and collaborators as well the general public.
